ISSUE FOCUS:
BUILDING YOUR PERSONAL BRAND
> Take These Simple Steps Toward Your Best Public Image 
The term "personal brand" might seem more like marketing jargon than something each of us builds every day. But your "brand" simply refers to how you show the world who you are; it's your reputation and everything that contributes to it. When you have a strong, consistent brand, you are letting your friends, teachers, and co-workers know what an amazing person you are in everything you do.
You express your personal brand in all your choices: from your clothes to your work and your friends. Still unsure of what a personal brand is? Well, it's you! More specifically, a personal brand is a cultivated and detailed public image that you can use to present yourself to the rest of the world. When someone thinks of your public image, they should imagine a series of distinct details that communicate your personal message about yourself - maybe something like "I am a conscientious worker and contribute to my community" - and an overall sense of who you are. READ MORE
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Nominate a Teacher for Presidential Award
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Search Thousands of Scientific Jobs
Looking to advance your STEM career? ScienceCareers.org offers many resources to help. Whether you need tools and advice for career development or want to search job postings for your next opportunity, ScienceCareers.org can help with free resources. Visit our website today and get started.
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PATHFINDER
> Resources and More
Personal Brand-Building Do's and Don'ts:
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Do
Know yourself
Be conscious of who you want to be
Be your own promoter
Be generous
Build lasting relationships
Be sincere
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Don't
Be someone you are not
Try to appeal to everyone
Squander an online presence
Miss valuable connections
Ignore your best attributes
Stagnate your growth
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A Click Away: Building Your Brand
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> I Have My Brand. Now What?
Maintaining and refining your brand are just as important as developing it in the first place. Get in the habit of assessing the persona you present to the world because when you understand the importance of cultivating your personal brand, you'll be enthusiastically committed to it for the long-term personal and professional benefits.
- Step 1: Never stop learning. Once you are happy with your personal brand, there will still be room to grow. You owe it to your audience, as much as yourself, to evolve your personal brand. A stagnant brand has difficulty drawing new members to an audience, while one that reinvents and renews itself fluidly draws consistent attention. Evaluate your brand's evolution so far and where it has taken you, and consider whether your goals have changed in that time.
- Step 2: Find your affinity group. Most likely, there are others out there with brands similar to your own. If you have your brand but are finding it difficult to expose it and gain a stronger following, try seeking out your peers. Learn from others, and see what works for them. Just as important, understand what doesn't work, and especially learn from others who have fallen short in your field. Most of the time, your peers will be approachable and help you avoid the mistakes they made.
- Step 3: Work together. Your peers might also be open to some form of collaboration. After your work together is over, reflect on what you've gained. Take what they showed you and see if it's something you can incorporate into your brand, but do not compromise and use something of theirs simply because it works for them. Remember that you aren't your peers, and your goals, and the methods you use to reach them, are not the same.
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NEWS FROM AISES
Renew your AISES membership during the March membership drive at a substantially discounted rate. Reduced rates are available for all membership levels: pre-college students (free), college students ($5), professionals ($25), and retirees ($15). Hurry, ends March 31.
Now accepting applications for AISES scholarships during the 2016-2017 academic year. Multiple scholarship opportunities are available and range from $1,000 to $5,000 per academic year. Applications are due May 2.
AISES is requesting proposals from student members to make the AISES mobile app. The selected team will receive free registration to the 2016 AISES National Conference in Minneapolis. Applications are due April 13.
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SAVE THE DATE
2016 Leadership Summit
April 14-16
Rochester, Minn.
The major focus of the Leadership Summit is to build the skill and aptitude levels of AISES members in the realm of professional and career development to better prepare them to attain and excel at jobs and careers in STEM fields.
The deadline for online registration is April 1. Due to security requirements at the host locations there will be no registrations past April 1 and no on-site registrations.
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