Kevin Russell, Navajo, was born and raised on the Navajo Nation and now resides in the Phoenix area. AISES has played an influential role in Russell’s personal and professional growth. He credits his experiences with AISES — from high school to college and beyond — as the catalyst for his chosen career path. Owner of Totem Concepts, a brand strategy and marketing consultancy, Russell guides businesses and organizations through the branding and marketing journey, connecting them closer to the communities they serve. He also works with professionals on personal branding, helping them craft a reputation that will get them noticed and open new doors of opportunity. Russell holds both a BS in mechanical engineering and an MBA from Arizona State University.
How does impostor syndrome develop?
At the core of impostor syndrome is self-doubt. Throughout a career journey, feelings of inadequacy may arise due to difficulty coping with ever-increasing demands at work (or school). In a toxically competitive work environment, workers are feeling stifling pressure to improve continuously or to “keep up with the pack.” Realistically, no one can boundlessly get better at their job; there is a limit.
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