Embracing Social Networks for Technical Professionals

Martin Keen

 

Social networks such as Twitter and LinkedIn are where technical professions interact, form relationships, make decisions, and accomplish work. How well are you using these tools? Are you interacting with the right people? This session builds on best practices gleaned from a 4 year program at IBM Redbooks to improve the social eminence of its top technical professionals. You'll learn how to use social networks for business, learn what matters (and doesn't matter) when building your own social presence, and learn about the tools you need to make this all happen.


Martin Keen

Martin Keen works as Project Leader for IBM Technical Content Services. He works with technical experts to create books, guides, blogs, and videos. Martin has led the development of dozens of externally published IBM Redbooks deliverables, leads a social media and blog training IBM program, and holds several patents.